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You want it to flow cleanly from one page to the next, and having the colors “meet in the middle” of the folded area is the best way to do that. If you’re printing a booklet or something that is going to be folded, you almost certainly want bleeds along interior borders, so it doesn’t look as though the project is unfinished.(Remember, the image is printed larger and cut down to your desired finished size.) A bleed can be slightly more expensive depending on the sheet size.If you have letters or images that you want to run right to the edge of your piece without the risk of being cut off, a bleed allows for that freedom.Bleeds work well if your design has a full-colored background.Here are some things to keep in mind when considering a bleed: Now that you understand what a bleed is, there are times that you may or may not want to go in this direction. To put it another way, have you ever seen a printed marketing piece where what’s printed runs all the way to the edges, while other printed pieces may have a white border where the printing stops? That’s a bleed. It eliminates any unwanted white space or borders around the edge of your design.
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We’ll dig into the bleed concept and provide some best practices to make your print project look amazing every time.Ī bleed is a printing technique where your design is printed bigger than the final product’s finished size and then cut down to size. If you’re unsure what exactly a bleed is, how and when you should use it, and the potential challenges with adding a bleed to your project, keep reading. One of the most effective, yet simplest ways to change things up is by using a bleed in your design. The way you set up your print project can make all the difference in the final look and feel of your marketing piece.